You want a perfectionist making the edibles.
Jake Heimark had no intentions of starting a food manufacturing company when he got into cannabis. But he and his partners at PLUS took it a step further—they created their own facility.
Heimark, an early Facebook employee in risk management, left tech behind to work in Colorado’s legal marijuana market. During his time with a cannabis incubator developing a banking solution, he saw a massive growth in edibles sales through recreational dispensaries that led to a eureka moment.
He knew he wanted to make edibles. And he wanted to do it in the nation’s biggest growth market: California.
“We started in a garage in Palo Alto,” says Heimark. He wanted to scale and improve the process, but couldn’t find a facility that met his exacting standards. Everywhere he looked, something wasn’t quite perfect.
So Heimark and his partners did what anyone does when they want something done right.
They built it themselves.